Cookie Policy
This Cookie Policy (the "Policy") is effective as of 25 August 2025.
The Bikini Body Training Company Pty Ltd (ACN 162 849 701) and its affiliates (referred to as "Sweat", "we", "us" or "our") are committed to protecting your privacy as a user (referred to as "User", "you" or "your"). This Policy explains what cookies and other similar technologies (collectively, "Tracking Technologies") are, and the types of Tracking Products we use on the Sweat website ("Website"), blog, forum, online shop or one of our other products or services, all of which are part of Sweat's platform (the "Platform").
To the extent that information collected by Tracking Technologies constitutes personal data (on its own or if combined with other information), our Privacy Policy shall apply to the processing of such personal data. For more details about Sweat's privacy practices, please refer to our Privacy Policy.
What are Tracking Technologies?
A "cookie" is a small text file stored on your device that contains information about your browser and online activity. Our Platform may also employ a technology called clear GIFs (a.k.a. web beacons) that helps us better manage content on our Platform by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movement of Platform users. We may also use local shared objects (a.k.a. flash cookies), pixels, web beacons and script, or other similar technologies. All these tracking products are collectively referred to as "Tracking Technologies" in this Policy.
Do we use Tracking Technologies on the Platform and, if so, why?
Yes. By using our Platform, you agree that, unless you have set your computer's browser to reject them, we can place the types of cookies set out in the tables below on your device and use that data in accordance with this Policy. Please note that in some jurisdictions, like the European Economic Area, we will first ask for your consent before placing any cookies, other than strictly necessary cookies, on your device.
We use Tracking Technologies to:
customise and improve Users' visits to our Platform;
deliver content tailored to Users' interests and how they browse and interact with our Platform;
provide Users with targeted advertisement; and
manage our Platform and other aspects of our business.
For more general information about cookies and related technology, please refer here.
Do we respond to "Do Not Track" and Global Privacy Control signals?
"Do-Not-Track" ("DNT") and Global Privacy Control ("GPC") are optional browser settings that allow you to express your preferences regarding tracking by advertisers and other third parties. Our cookie consent management tool is set to make our Website respond to DNT signals and GPC signals received from web browsers.
You may control your online behavioural advertising preferences and opt out from having your data processed by certain marketing companies by visiting https://www.youronlinechoices.com/ and https://optout.aboutads.info/. Please note that managing these preferences will not turn off internet advertisements in general. You will receive the same number of advertisements, but it will be less reflective of your interests based on your web browsing habits. The opt-out preferences that you set may be nullified if you delete your cookies.
What types of cookies are used on the Platform, and what choices do you have?
We use both sessional and persistent cookies. Sessional cookies are deleted or removed when you close your browser. Persistent cookies may be retained after you close your browser, but have an expiration date.
Some of the cookies placed on your device through the Platform are first-party cookies since they are placed directly by us. Other parties, such as Google, may also set their own (third-party) cookies through our Platform. When you visit our Platform, those third parties may collect personal data about your online activities over time and across different Internet websites or online services. Please refer to the privacy policies of these third parties below to learn more about how they collect and process information about you.
Below is a list of the cookies that we would like to use on our Platform. You can indicate your acceptance of all cookies or a selection of cookies that you allow us to use on our Platform. Please note that you may not be able to take full advantage of the Platform, depending on your preference. Please also understand that a cookie will be placed on your device to allow us to remember the selection you make.
Strictly Necessary Cookies
These cookies are necessary for the Platform to work and enable you to move around the Platform and use the services and features. You cannot disable the use of these cookies as they are strictly necessary for the Platform's proper function. Strictly necessary cookies are used to collect session ID and authentication data. When you visit the Platform, our web server assigns your browser a unique identifier string so as not to confuse you with other visitors. Some of these cookies are session cookies (i.e., which expire when you close your browser session). These cookies are never stored permanently on your computer and disappear when you close your browser.
| First-Party | ||
|---|---|---|
| Name | Description | Lifespan |
| OptanonConsent | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the user's browser when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. | Session |
| OptanonAlertBoxClosed | 1 Year | |
| __stripe_sid | Stripe is used to make credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers. | A few seconds |
| __stripe_mid | Stripe is used to make credit card payments. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers | 1 Year |
| __cf_bm | Used by Cloudflare’s Bot Management service to distinguish between humans and bots, protecting the site from automated abuse. | 30 Minutes |
| _cfuvid | Used by Cloudflare to apply rate limiting and distinguish users who share an IP address. It helps protect the website against abuse and ensure performance. Does not store personal data. | Session |
| selected_plan |
| Third Party | ||
|---|---|---|
| Name | Description | Lifespan |
| m | This domain is associated with Stripe, a company that provides payment processing software and application programming interfaces for e-commerce websites and mobile applications. |
Functional Cookies
Functional cookies allow the Platform to help maintain your session and remember the choices you have made to provide functionality for your benefit. Functional cookies are used to collect information about your language preferences and other preferences indicated during your visit to the Platform. For example, functional "session" cookies allow the Platform to remember settings specific to you, such as your country selection, ultimately improving your web experience. Functional cookies also include persistent cookies, which are used to remember your preferences when you subsequently visit our Platform.
| First-Party | ||
|---|---|---|
| Name | Description | Lifespan |
| ab.storage.sessionId | This cookie is associated with Braze, our marketing service provider. It allows us to determine if you are starting a new or existing session. | 7983 Years |
| ajs_anonymous_id | These cookies are generally used for Analytics and help count how many people visit a certain site by tracking if you have visited before. This cookie has a lifespan of 1 year. | 1 Year |
| __tld__ | From Segment Analytics.js library, this cookie helps to figure out a top-level domain for a user. | Session |
| __zlcmid | Assigns a unique ID to a visitor so the chat widget can recognise users across pages and visits. | 1 Year |
| _help_center_session | These cookies are associated with Zendesk, our customer support service platform. These cookies help Zendesk function correctly. | Session |
| __zlcstore | This cookie helps us store the status of chats. | No Expiry |
| _zendesk_session | Maintains the user’s Zendesk session while browsing the Help Center or interacting with Zendesk widgets. | Session |
| Third Party | ||
|---|---|---|
| Name | Description | Lifespan |
| __cf_bm | This is a CloudFoundry cookie provided by cookiepro.com | A few seconds |
| __zlcid | Stores a unique user ID to recognise the user between visits and across pages, so chat conversations persist. | 1 Month |
| _zendesk_shared_session | Allows Zendesk services (e.g., Support + Help Centre) to share a session so the user doesn’t need to log in separately on each. | Session |
| _zendesk_authenticated | Indicates whether a user is authenticated into the Zendesk Help Centre. Without it, the login would not work properly. | A few seconds |
Performance Cookies
We use performance cookies to allow us to count visits and traffic sources to measure and improve the performance of our Website. These cookies help us know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance. Our third-party analytics tool providers provide these cookies, and the information obtained through these cookies may be disclosed to or collected directly by these third-party service providers.
| First-Party | ||
|---|---|---|
| Name | Description | Lifespan |
| _kayla_session | These cookies are used to ensure secure login. | 1 Day |
| _ga | Used by Google Analytics to distinguish users by assigning a unique ID. | Up to 2 years |
| _ga_<containerID> | Used by Google Analytics to persist session state and track users for a specific GA property. | Up to 2 years |
| _gat | This cookie name is associated with Google Universal Analytics, according to documentation, it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes. | A few seconds |
| _gid | Used by Google Analytics to distinguish users by generating a unique ID for each day. | 24 Hours |
| zte2095 | Used by Zendesk Chat to identify a device between sessions. Ensures that a returning user’s chat history can be loaded. | 1 Year |
Targeting Cookies
We partner with third parties to provide you with direct connections to certain social networks or features of social networks (such as the ability to "like" or share content from our Website using your social media accounts) and to provide you with additional features. By using the Platform or engaging with third-party plugins and widgets on our Platform, such third parties may place session or persistent cookies on your device or use similar technologies that will allow tracking of your activity on our Website. These technologies may provide third-party information about your visit to present you with advertisements for SWEAT products and services that may interest you, when you visit other advertiser-supported websites, and can help us track the effectiveness of our marketing efforts.
| First-Party | ||
|---|---|---|
| Name | Description | Lifespan |
| ab._gd | This cookie is associated with software provided by Braze, is a marketing company that develops customer relationship management and mobile marketing automation software which businesses use to manage their applications. These cookies track session_id, device_id, and external_id. This is a pattern type cookie with a common root of ab._gd followed by a string of numbers. | Session |
| ab.storage.deviceId | Out-of-the-box randomly generated string used by Braze to identify anonymous users, and to differentiate users’ devices and enables device-based messaging | 1 Year |
| ajs_user_id | This cookie helps track visitor usage, events, target marketing, and can also measure application performance and stability. | A few seconds |
| _gcl_au | Used by Google Ads to store and track conversions. | 3 months |
| Third Party | ||
|---|---|---|
| Name | Description | Lifespan |
| VISITOR_INFO1_LIVE | This cookie is used as a unique identifier to track viewing of videos | 5 Months |
| __Secure-ROLLOUT_TOKEN | YouTube is a Google-owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 5 Months |
| VISITOR_PRIVACY_METADATA | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 5 Months |
| YSC | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | Session |
Third-Party Service Providers
As indicated in this Policy, some Tracking Technologies are placed on our Website by third parties. For more information about our third-party service providers' cookie and information practices, please visit the following links:
How do I disable or remove Tracking Technologies?
You may opt-out of all strictly non-necessary (functional, performance, and targeting) Tracking Technologies at any time by clicking on the "Cookie Settings" button on the left and making the relevant choices. Note that if you reject certain Tracking Technologies, you may not be able to access and use all our Platform's features.
Cookie Settings
Please consider that the preferences you submit through the cookie consent management platform, including your requests to reject cookies, may be stored in cookies or similar technologies that are specific to your browser. If this browser is configured to block cookies or similar technologies, our tool may not be able to store your preferences. In addition, deleting cookies on this browser may result in your preferences being removed. If your preferences are removed after you delete cookies from this browser, you will have to update these preferences again. Also, remember that private browsing technologies (such as incognito mode) automatically delete all local storage and cookies when the browsing session ends, preventing us from recording your choice made during the session; and prevent us from accessing any local storage created outside of the current session, which does not enable us to access the choice you made during a normal or previous private browsing session.
We’ll only store your preferences in this browser. Because some companies may not connect information about this browser with other web browsers or devices you may use (such as a web browser on another computer you may use, or one on a mobile device), you need update your preferences through the cookie consent management platform to set your preferences separately for other browsers or devices you may use.
Other technical data we collect and use
When you use the Platform, we automatically receive your computer's internet protocol (IP) address to provide us with information that helps us learn about your browser and operating system. We may also collect data: regarding device IDs or identifiers, connection information, device software, statistics of page views, ad data, referral URLs, and IP data; to determine your general geographic location so that we can provide location-specific content to you; to assist in responding to complaints and queries; to investigate any possible breach of our terms or conditions including fraud or illegal activities with the use of your personal data; and with your permission, we may send you e-mails about our store, new products, and other updates.
We also use tracking software (NewRelic) to monitor customer traffic patterns and site usage to help us develop the design and layout of the Website. This software does not enable us to capture any of your identifiable data.
Updates to this Policy
Sweat may revise and update this Policy at any time in its sole discretion by posting an updated Policy on the Platform. All such changes to the Policy are effective immediately when posted to the Platform and apply to all access to and use of the Platform thereafter.
Contact Us
If you have any questions about this Policy, please submit a request via our Contact Form or e-mail us at dataprotection@sweat.com. If you have any questions about our privacy practices, please reach out to us using the contact information listed in our Privacy Policy.
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